To draw tourists to Malam Jabba, the biggest and most popular ski resort in the country, the Pakistan Army has organised a week-long Swat Snow Festival.
This year, the snow festival “Ski and Smile in Swat” will include other snow-related activities like paragliding and a competition for children for a wider appeal.
“The sole objective of the festival is to attract tourists for winter sports, revive tourism in Swat and boost incomes of people connected with tourism,” said Brig. Sajjad Ahmed, in a briefing for journalists.
(contd)
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